At Finnies we can advise on many aspects of running and growing a business. Here are some pointers on building a brand...
Whatever your line of business, the right brand is essential. Your brand should encapsulate everything you want your customers to think about your business. It should differentiate you from your competitors, not just by drawing attention to your particular product or service, but by promoting an image that is individual to your firm.
The right brand can help you to increase your market share and encourage customer loyalty in the long term.
Think 'brand', and the initial tendency is often to picture a particular well-known logo or style of packaging. However, building a brand is really about forging a unique identity in the marketplace, and if you want to go beyond merely differentiating your product or service from others on the market, you need to think about the complete package.
When building your brand, your overall aim should be to create a positive, consistent message, which will encourage clients to perceive the benefits that are specific to your product.
Simple recognition is not enough - you need to communicate an association with a particular quality, such as value for money/ a traditional approach/ exceptional service, which will appeal to customers and encourage them to put your brand first. You might like to refer back to your business plan and/or mission statement.
If you are looking for support and advice from a team of professional accountants and business advisers, contact Finnies.
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