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At Finnies we can provide advice and support on a wide range of business issues. This article looks at how you might use corporate giving to improve your bottom line.
Are you a keen advocate of corporate giving? Do you see it as an effective strategy for improving your bottom line? Or do you just make token contributions to worthy causes while remaining unconvinced of its benefit?
Approached in the right way, corporate giving can make a substantial contribution to your profitability. It can:
Indeed, it can be a major factor in the overall performance of your business.
But you need a well-thought-out strategy with clear objectives, planned implementation, and regular monitoring of results.
Choose the cause or causes you support carefully. Make sure they resonate well not only with the public at large but also with your stakeholders - your customers, employees, suppliers, investors, and local community.
When stakeholders are positively disposed to your company almost everything that drives business success is enhanced:
It is important to display a genuine interest in the objectives of the cause you support.
No one expects a business to be philanthropic just for the sake of it. Indeed, most shareholders would have reservations about the idea of charitable support that had no apparent payback. But equally, any attempts to generate publicity should be handled sensitively, as people do not like to feel that a company is exploiting a charitable cause for commercial ends.
Very often, the most effective kind of corporate sponsorship involves participation in the cause's core activities at local level rather than grandstanding at high profile events.
Finnies can help businesses to improve their profitability. Please contact us for assistance.
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